Email Marketing CampaignsOpt-In e-Mail Campaigns Create Sales Success
Direct Marketing strategy takes a giant step forward with email marketing- then a step or two back - as e-mail marketing comes of age. Opt-in / Opt-out e-mail contact options are now a must. Clean mailing lists and honesty in advertising have taken on a whole new meaning with the Can-Spam email marketing regulations . Ignoring these regulations can cost you $11K for each offense . Additionally, spam filters, multiple delete options and junk mailbox folders all make it more difficult to deliver your message to the right people. But the right people are out there and; if you ask them, they will tell you if, when, and what they want to hear from you. No more guessing if your ad spend paid off - no more numbers games. E-mail campaigns quickly reach your target market with a message they want to hear and tell you if you got the results you wanted. 5 Elements Of Effective E-Mail Campaigns
Build Opt-in Contact ListFirst: Do a good job of filling your website with valuable content about your products & services. Then, ask your visitor if they want to receive future email communication concerning product & service developments, promotional events, special price reductions or, credit promotions from you. Provide a place to sign up or "opt-in" to this email communication service along with your Privacy Policy. Give your visitor instructions about how to add your website to their "Safe Senders" list so future emails from you do not end up in their spam folder or junk mail box. Keep track of your registration information in your database. When it is time to send out your email marketing piece, you will have a ready list of interested recipients. Deliver True Value MessageA true value message is one that offers the reader: cost savings or, educates them or, entertains them. If you are just going to send an email full of sales fluff, you are wasting your time and increasing the odds that your customer will decide to "opt-out" or "unsubscribe" from future communications with your company. Include Opt-out OptionEven if your customer has chosen to opt-in to your email marketing list, you are required to provide an easy 'opt-out" option for them in each email you send. If your customer selects to opt-out form future communications, you are required to respect this request. You may face fines if you do not. It may be painful to get opt-out requests but, it is immediate feedback that you are not providing your customers with the service or information they want in your email campaigns. Follow UpEvery one in marketing and advertising knows the old adage about how to get your message across, "Tell them what you are going to tell them; Tell them; Tell them what you just said." The same is true in email campaigns. Send a message about your special promotion - maybe you can offer email recipients a pre-event special that is not available to others. Then, send your special promotion to your full customer list then; follow up with a "final sale days" notice. Don't forget your call to action and don't forget to give your customer time to act. Track ResultsThere are many software applications today that help you track the entire email campaign from: list generation through; sends, receipts, opens and forwards with click through rates and return on investment tracking. It is important to monitor your results to know if your message was received well so you can duplicate success or make needed adjustments to your next campaign. Let Us Solve Your E-Mail Marketing IssuesPittsburgh Internet Consulting has the experience to help you succeed in your next email campaign. Contact us today to opt-in to success in your next campaign. 412-942-0222 Define your Website SEO & Search Marketing opportunities with a
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