Multiple Websites

Pittsburgh Internet Consulting

Why Two Websites?

Yes, Pittsburgh Internet Consulting has two web sites. While we often advise our clients not to have more than one web site, here we are with two of our own. As an Internet marketing firm, we have 3 good reasons to have multiple web sites.

1. to test new website SEO strategies
2. to test new website design strategies
3. our costs are all internal

Our original website: www.pittsburghinternetconsulting.com has earned excellent organic rankings and continues to drive good leads. On the other hand, it is our job to test new ideas so; we decided to use two websites. In and of itself, this decision is a test so; we’ll let you know how this works for us as we move forward.

New SEO Strategies

Optimizing a website for top organic rankings in the search engines is a process. The Pittsburghinternetconsulting.com website has been through that process and continues to work well. Yet we were ready to try something fresh and new with our brand message. As a result, we launched a second web site to test new SEO strategies involving:

• SEO copy writing
• keyword placement
• content choices
• visitor traffic trends

New Web Site Design Strategies

If you have already seen our original Pittsburgh Internet Consulting web site, you will have noticed that this one is quiet different in terms of layout as well as content. We are using 2 websites in order to test:

• visitor interface changes
• call to action variations
• contact form content and functionality
• image choices and placement
• conversion rates
• software

Our Costs Are Internal

The main reason to avoid two websites is because your costs go up quickly. Additional, design, programming, hosting and consulting costs are needed to make your second website successful. Before spending a dime on your second website, you should insure you are maximizing the ROI of your primary website. In our case, this problem is much more manageable since our costs are simply our time.

If you are interested in creating multiple websites for your business, consider these Multiple Website Management Issues before you move forward or contact:  Pittsburgh Internet Consulting.

Other Pittsburgh Internet Consutling Services you may be interested in:

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