Pay-per-Click Campaign Management

Pittsburgh Internet Consulting Outsource Solutions

Avoid 5 Costly PPC Campaign Mistakes

We see it all of the time; clients come to us with established PPC Campaigns and ask for our help. Their costs and traffic numbers keep going up but, sales are flat or falling. A review of their PPC campaigns often reveals:

5 Costly PPC Campaign Mistakes

1. Overbidding for very competitive or generic keywords & phrases
2. Bidding on too many keywords
3. Unfocused ad text or destination URL
   
4. Expensive pay per click programs with poor quality traffic
5. No regularly scheduled  campaign review for tracking costs and results

Stop Wasting Money!

PPC Management Outsource Solutions

Pittsburgh Internet Consulting is a Google Ad Words Certified Professional Company offering experienced outsource solutions for your PPC account management needs. All of our Internet Marketing Service Packages include pay per click campaign set up and management. We also offer PPC Account Set Up & Management as a custom quoted, stand alone service.

A Closer Look at Sponsored Search Marketing

Sponsored Search Marketing,  aka "Pay-per-Click Advertising", on popular search engines offers quick, cost effective results - if the campaigns are set up and managed properly. Pay per Click Ads (PPC Ads), allow you to purchase targeted traffic (clicks) based on a "cost per click" bid that you set by keyword to display a specific ad. The more you are willing to pay per click, the higher your advertisement will appear in the sponsored search listings of search results. The higher your ad position in the sponsored search results, the more likely a visitor is to click on your ad and visit your website. When a search visitor clicks on your ad, you are charged according to your keyword bid. If a visitor sees your ad but does not click on it, you are not charged anything but, you have gained brand awareness with that visitor - for free. Now, there's a deal to love! PPC advertisers also set daily and monthly budgets to control their costs and meet their goals.

Optimize Your PPC Campaign & Your Budget.

It sounds easy enough but, costs can add up quicker than you think. If you are not experienced in how to target your campaign; set your budgets and keyword bids and; schedule your ads, you can waste valuable advertsing dollars very quickly. Even with all of that set up properly, you still need an ad that generates interest and delivers the right visitors to your website. An experienced Pay per Click Consultant will help you avoid wasting money on costly PPC mistakes.

Call: 412-942-0222 today to learn more about our
PPC management solutions for your business.