Search Engine Optimization
Pittsburgh Internet Consulting
5 SEO Techniques to Improve Organic Rank
Improve your website's organic ranking and drive target market traffic to it with these 5 SEO Techniques:
- Create a website with SEO compatible structure & functionality.
- Develop a well defined list of relevant keywords and phrases.
- Optimize your website's page titles, tags and on page content with keywords.
- Regularly create relevant and fresh SEO content for your website.
- Implement an on-going Link Building Campaign.
Define your Website SEO opportunities with a FREE Website R eview from Pittsburgh Internet Consulting.
Top 5 SEO Techniques Explained:
- What is an SEO compatible website ? An SEO compatible website is one that does not have technical or structural barriers that would prevent search engine spiders from reading and indexing some or all of its pages. Some examples of the barriers to search engine spiders are: frames, image based navigation, missing meta tags and certain types of dynamic URL structures. If your site already has some or all of these structural issues, don't panic, there is almost always a solution short of a complete re-design. These are the types of issues we point out in our FREE Website Review Service .
- What do you mean when you say, "relevant keywords"? There are keywords and then, there are relevant keywords. The difference is, keywords used by industry insiders, like you, may not be the same terms your customers use to describe your products or services. You want your website content optimized for the terms potential customers are searching for; those are your relevant keywords. Additionally, certain keywords - even relevant keywords - may have an overwhelming association with a product or service that is totally unrelated to yours. As a result of click patterns associated with those terms, the search engines may determine that people using those keywords want the other product or service - not yours. Our keyword research defines your relevant keywords and uncovers unrelated use issues.
- What are the most important parts of my website to optimize? The short and sweet answer is: all of it . Your website should be full of references to your relevant keywords as well as industry insider terms - not industry jargon and boasts, but helpful information that your visitor can use in their decision making. Aside from on-page content, other important places to apply keyword optimization are your Page file name (URL), Page Title, Meta Tags, Headings, and image alt tags. Don't try to optimize every page for every relevant keyword on your list. The best practice is to select a focused group of a few relevant keywords for that page's specific content and proceed from there.
- How is SEO Copy Writing different from just writing content? SEO Copy Writing starts with a review of your site's current content and cross references that with your list of relevant keywords and your current rankings for those terms. New content topics are determined by identifying relevant keywords and phrases that are not meeting their organic ranking goals and writing content that incorporates these terms in readable and informative text.
- How does a "Link Building Campaign " help my organic rankings? Creating a network of websites that link to various pages of your website (your home page as well as other content pages of your site), sends a message to the search engines that your website is an "authority" on your particular product or service. The more of an "authority" you become, (more in bound links) the better your organic rankings for relevant keywords will be. To get the best results from your link building efforts, make sure the links to your website contain your relevant keywords. You do not want to be among the thousands of experts on, "click here" or, "learn more". Creating properly formatted in-bound links from relevant websites is a time consuming, labor intensive project that is well worth the effort. It also requires more than a little salesmanship to sell the other website owner on the value added by a link to your website. So, do your homework, make the contacts, be persistent and polite, sell your website's value proposition and, move up in the rankings. Or, save yourself time and energy by calling the link building experts at Pittsburgh Internet Consulting - Call today! 412-942-0222
SEO Services from Pittsburgh Internet Consulting
Our Internet Marketing Services begin with Search Engine Optimization (SEO) techniques such as: website structural and technical evaluation with corrective recommendations; definition of relevant keywords and phrases as well as, an analysis of their competitive environment; page titles and tags optimization; SEO Copy Writing for improved organic rankings, (aka: natural rankings) as well as, relevant link building efforts.
Once our recommendations have been implemented, we follow up with monthly reports and regularly scheduled meetings that include: detailed website traffic analysis, organic search ranking progress reports; Top Phrases, Referring Sites, Website Conversion and ROI Analysis. Other relevant reports are added as needed to meet individual client information needs.
Define your Website SEO opportunities with a FREE Website R eview from Pittsburgh Internet Consulting. Other information and services you may be interested in:
SEO-SEM Consulting Process | Website SEO and Planning Services
|
