Website ROI Analysis & Optimization

Pittsburgh Internet Consulting

What is Website ROI?

Website ROI = Website Return on Investment

Definition: Expressed as a %, your Website ROI is the rate of return generated by your website for every dollar you invest in your website.

For example: if your website generates an ROI of 300%, it means: for every $1 invested in the website, you will earn $3, or a value equivalent to $3, in return. There is no “typical Website ROI” since it varies by product and service, (as well as other factors). However, a 300% Website ROI is not unusual. (Compare that to your average stock market ROI!)

Thinking about your Website ROI?

You should be thinking about your website ROI and, when you do, you should hear music in your entrepreneurial ears: “website return on investment”. Do you hear the jingle in your pocket? Maybe, you hear the “ka-Ching!” of a cash register ringing up sales. Whatever it sounds like to you, website ROI is the reason you created the website in the first place. You invested time and money creating your website with the goal that it would pay you back; provide you with some return value for the investment you made.

Your website ROI is an important number to know. Determining the correct value of your website ROI is not as easy as it seems. Your website ROI can be positive or, it can be negative and; it can change over time- sometimes, very quickly. You need to know how to calculate your website ROI correctly and how to improve it if you need to.

How do you calculate Website ROI?

Now that you know what website ROI is, you understand how important it is to calculate your website ROI correctly. At first glance, you might think it is pretty straight forward; especially if you have an e-commerce website. You may decide to use a calculation like this:

Total Internet Sales $ – Total Website $ Investment & Costs = Total Website ROI

Even for an e-commerce website, with clearly defined sales income, this calculation would be wrong and could seriously over, or under, state your website ROI. A miscalculation of either sort will adversely affect your decision making.

Help is just a click away!

If you are surprised by that statement and want to learn more about your Website ROI, click the Free website review link above or use the contact form on this page to contact Pittsburgh Internet Consulting. One of our knowledgeable Internet Marketing Consultants will provide you with more information about our valuable website consulting services; including the help you need to define and optimize your website ROI.

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